creative direction

Creative Direction for brands to help build their inhouse resources for campaigns and brand photography.

Cos Bar Holiday Green Beauty Campaign

Cos Bar Holiday Green Beauty Campaign

Cos Bar

  • Creative direction + content strategy for all marketing channels and brand elements, including conception, creation, and execution of all collateral including: social media, email, stores marketing collateral, website, store windows, direct mail, partnerships, events, campaigns, and advertising, both at the local and national level.

  • Management of creative team

  • Social Media Content Creation + Curation

  • View LinkedIn for more info

SpaRitual Inhale + Exhale Vegan Color Campaign for Nourishing Color

SpaRitual Inhale + Exhale Vegan Color Campaign for Nourishing Color

SpaRitual

  • Art direction for SpaRitual + Slow Beauty Blog

  • Management of creative team for 2015 until present

  • Social Media Content Creation + Curation

  • Brand Photography (products + lifestyle)

  • Packaging design + marketing collateral

Orly International Melrose Spring Color Collection

Orly International

  • Art direction for Orly Professional + Retail Lines

  • Management of creative team for 2015-2016

  • Social Media Content Creation

  • Brand Photography (products + lifestyle)

  • Packaging design + marketing collateral including retail partnerships with Disney, Warner Bros. (Marvel)

DermStore Product Catalog

DermStore Product Catalog

DermStore

  • Executive Creative Director for all DermStore brands + products

  • Management + Mentoring of creative team

  • Branding for DermStore, Glow, HairEnvy, BeautyFix, Harry Josh Professional Tools

  • Design + managed website, email and direct marketing design for over 6 brands.

  • Print Marketing Collateral

  • Blogger for DermStore blog